U-Select Buying Guides: Refrigerated Displays

By Phil Scoble

Refrigerated displays are a hugely important part of cafes and coffee shops. But there are a few challenges with buying and using chilled displays. 

1: What space do you have? 

As we say with all large pieces of equipment, the first step will be to check what space you have available. This includes (and in many cases most importantly) the journey the display will take on its way to its final home. Look at stairs, doorways and any other difficult obstructions and check against the unit’s measurements. Will it fit? 

Often refrigerated displays are irregularly shaped. Many will be narrow at the bottom, wide and fat in the middle and thin again at the top. This means you should take extra special care to check the dimensions of the model you are interested in before you buy. 

2: Serve over or self serve?

The biggest question for anyone looking at a refrigerated display is what kind do you need. Do you want customers to serve themselves or do you want to serve them from behind the counter. This is a decision that should be dictated by your business model and your anticipated footfall. The higher the footfall, the bigger the argument for customers to self serve. 

Our advice

Take the time to measure up both your space and the route to your premises to make sure the model you want can fit. 

Decide whether you want  to serve your customers, or have customers serve themselves. This is the easiest way to help you make a quick decision based on looks, size, style and price. 

One final thing: remember displays will often come in two parts, with the glass sections packed separately. So don’t panic if they arrive in two sections!

Merrychef Eikon e2s

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