Rockpool Cafe, Wakefield, Case Study

Pete Bailey is a legend in the band touring catering world. Plucked from a hotel job in his teens to be personal chef to ACDC and Metallica, he’s been feeding the world’s most famous musicians for 30 years. His clients include Muse, Bruno Mars and the Red Hot Chilli Peppers. He later set up his own chef agency, Rockpool, catering to the world’s music elite. 
Now Pete was looking for more business avenues to explore.
His reputation brought him a great new opportunity in 2017. Setting up his first permanent base at the remarkable Production Park in Wakefield: the Rockpool Cafe.
The new setup would be catering to rock and pop stars rehearsing at the site’s amazing facilities. It would also be feeding hundreds of students from the Backstage Academy, which is also housed on site.
Pete knew a thing or two about designing kitchens. He creates one new everyday on tour! But he wanted a solution that gave him flexibility, and peace of mind when he was out of the country on tour.
Pete wanted to know, wherever he got his catering equipment from, that it was protected by a warranty and be of the very best quality.
And that’s why Pete chose U-Select.
Pete had dealt with U-Select’s parent company, PKL, on many gigs and events. This meant he felt in good hands from the first. He chose our Try It Buy It scheme as his way to buy. It let him change his equipment after two years, and also add new kit any time he needed.
Within the first three months it became clear those on site loved Pete’s pizza creations. So he added a second Zanolli conveyor pizza oven to his order, which arrived in double quick time.
“It’s been a pleasure dealing with Matt and everyone at U-Select,” he said. “It’s the perfect offer for us. It gives us technical support should anything happen, the option to add new equipment and let our kitchen grow with us. It’s great and just right for us, giving me peace of mind when I’m abroad.”

Project Info

Purchase Option: Try it Buy it, 24 month rental contract

Equipment Supplied:

1x Williams 400 litre Upright Freezer

1x Williams 400 litreUpright Fridge

1x Williams three door undercounter fridge

2x Rational 10 rack combi ovens

2x Falcon Griddles

1x Falcon Double Basket Fryer

2x Zanolli Pizza Ovens