Anna Haugh’s Myrtle Restaurant – Chelsea, London 

Anna Haugh is a chef with remarkable energy and dedication to her craft. Her culinary skills have taken her from making roasts for her family when she was 12 to working for the best chefs in London, including Gordon Ramsey.
In early 2019, she made the decision to step out on here own. She created Myrtle –  named for Myrtle Allen, Ireland’s first female winner of a Michelin Star – in the heart of Chelsea just off the Kings Road. It would celebrate her Irish heritage whilst showcasing the best of modern European cuisine .
As she began to plan her perfect space,  she realised she could create a high-end, stunning restaurant, but only if she took some budget from her kitchen.
This left her with a dilemma. How to create the professional kitchen she needed without compromising her dreams for her new restaurant?
That’s when she found U-Select.
With its weekly pricing, U-Select’s website cart allowed Anna to create a detailed and accurate budget for her business plan. This helped her visualise her kitchen and give her self the assurance she needed that her plan for her business would work.
Once she had finalised her plan, she came to U-Select for her equipment, and ordered the majority of her brand new kit through our 2-year Flexi Hire scheme. This gives access to top-quality kit from our dedicated hire fleet. This is all covered by U-Select’s comprehensive warranty. This covers all call outs, parts and labour, which gave Anna peace of mind.
The restaurant opened in May 2019 and has been an instant hit. Anna won the International Chef of the Year Award at the Food and Wine Awards in August 2019. She followed this up with the Newcomer Award at the London Restaurants Festival Awards in November. Now, Anna has been picked as one of the regular chefs on the re-booted TV series Ready, Steady, Cook for 2020, so it looks as though Myrtle will be going from strength to strength!
Anna Haugh said: “U-Select were brilliant in helping me get the restaurant off the ground. If I’m honest it was the saving grace for the restaurant that I found U-Select.”

Project Info

Purchase Option: Flexi hire, 24-month rental contract

Equipment Supplied:

Undercounter Fridge

Induction Hobs

Turbofan Oven

Combi Oven

Ice Machine

Countertop Fryer